Issued: 15 November 2017
Transparent Screens Making for a ‘sweet’ Display at M&M's World
For SIS, 2016 saw the installation of 65 square metres of transparent screen and a circular p4 hung above the main staircase in M&M's Worlds flagship store in Leicester Square. One year on, apart from dusting, the screens have worked flawlessly, increasing the turnover of the country’s largest candy store. This eyecatching display uses the transparent screens to draw the attention of the tens of thousands of passersby with changing creatives that allow an unbroken view into the store.