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Issued: 15 November 2017

Transparent Screens Making for a ‘sweet’ Display at M&M's World

For SIS, 2016 saw the installation of 65 square metres of transparent screen and a circular p4 hung above the main staircase in M&M's Worlds flagship store in Leicester Square. One year on, apart from dusting, the screens have worked flawlessly, increasing the turnover of the country’s largest candy store. This eye–catching display uses the transparent screens to draw the attention of the tens of thousands of passers–by with changing creatives that allow an unbroken view into the store.

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