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THE DIGITAL SIGNAGE REVOLUTIONSTARTS HERE

The largest digital sign in the UK - designed, built and installed by SIS Digital Digital signage is any type of modern electronic display used to communicate messages to – or interact with – visitors or passers-by.  Digital signs can be used indoors and out, but the recent major growth area has been digital out-of-home (DOOH) advertising – featuring large-format LED billboards and digital roadside signs.

Digital signage can now be found all over the world.  From London to Las Vegas, Barcelona to Bangkok, major cities and corporations are exploiting the power of digital in innovative ways.

Today’s digital signs are usually based on LED or LCD technologies, and are tailored to a wide variety of applications – including billboard, totem, kiosk, menu board, video wall, wayfinder, touchscreen LCD and transparent LED.  SIS Digital offers all these solutions.

THE ORIGINS OF ‘DIGITAL SIGNAGE’ ARE CLOSE TO HOME...

“The term Digital Signage was first coined in early 1992 when a network of videowalls in UK Shopping Centres run by Neil Longuet-Higgins of ProQuip and Centre Network Television was referred to as a digital sign by a security guard who did not understand the term Videowall.  Neil Longuet-Higgins from SIS Digital was then the first to use this term to promote the nationwide network of Wikipedia logo'Digital Signage'.”

Extracted from Wikipedia, and reproduced under Creative Commons Attribution.

The quality of digital screens has improved dramatically over the past decade, and they now provide stunningly clear and high resolution pictures and video under all lighting conditions.

Digital displays are eye-catching – attracting the interest of visitors and passers-by, and engaging their attention longer than traditional printed posters.  They can be interactive, further prolonging the contact with your prospective customer.

They are also very easy to update – and content can be swapped instantly with no print costs or time waiting for print deliveries.  A series of signs across the country – such as totems or menu boards – can be networked and updated simultaneously at the touch of a button.

SO WHAT’S AVAILABLE?

The good news is that there is a digital sign for practically every type and size of business.  Major corporations, with substantial advertising budgets, can benefit from large-format LED digital billboards.  But digital signage is not only the preserve of big companies.

Affordable LED displays, including digital kiosks, totems and transparent screens, can be used almost anywhere – from independent retail outlets to museums, galleries, venues, hotels and restaurants.  They can do anything from sign-posting, to menu selection and ordering.  Content can be static, animated or video.  In short, the best digital signs are adaptable to meet every need.

The design, specification, sourcing and manufacture of digital signage is a highly specialised process.  Digital displays are now more lightweight than ever, and incorporate low-power technology, adaptive lighting, proof-of-play systems, and WiFi or 3G/4G network connectivity.  At the same time screen resolution and brightness have increased, making them suitable for use in almost any environment.

BRAND AWARENESS

Photo of the 'Eat Street @ Westfield' digital sign in London One of the best reasons for embracing the digital signage revolution is to raise brand awareness.  The sophistication of digital displays enables organisations to promote their USPs and ethos in seconds.  Of course, it is also possible to communicate messages about product lines and services.

Going a step further, such signs can be used to announce discounts and special offers, and can even be programmed to respond automatically to temperature, weather, news/events and demographic changes – all without need for advanced planning or the downtime required to replace traditional signage.  Interactive signs can be linked to remote databases, and allow the creation of personalised, targeted offers and recommendations.

Beyond explicit sales messages, a digital sign can be an impressive ambassador for your organisation when used for entertainment or information purposes.  Having invested in the technology, you may also be able to increase your RoI by leasing out advertising space on your digital signs to third-parties.  And you might be able to reduce staffing costs – for example by using interactive digital menus to do the selling.

In short, today's digital signs are invaluable marketing tools, capable of converting neutral audiences into paying customers.

The possibilities are endless – limited only by your imagination and creativity.

Want to learn more about SIS Digital Media?